MINTEDLABSMinted Labs — Korea GTM studio, since 2018

Eight years running Korea — as the GTM team, investor, and builder. We don't position your entry. We operate it.
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Operated for — Layer 1 / 2 with shipped Korean case studies
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Operating Since

Korea's gateway, built by builders.

A Korea & APAC-focused GTM firm, accelerator, and ecosystem partner. Since 2018, 140+ Korea market entries designed and executed.

GTM

Go-to-market

Korea & APAC market entry, designed and run end-to-end. The channels we build stay with you.

140+ projects
VC

Ecosystem investor

We back the builders we run Korea for — same upside, same downside, same room.

107 bets · since 2021
AC

Accelerator & ecosystem

A Korea-native accelerator and ecosystem partner — community, capital, and connections through a single operator.

since 2018
001

Where we've
operated.

A sample of the named engagements. Each one ran community, content, or distribution through us — same room, same cycle. Direct references scoped to your sector are available on request.

Layer 1
Algorand
Ecosystem marketing · KR dev community
Layer 1
Casper Network
Korean market entry · validator/dApp
Layer 1 / DeFi
Injective
Korean ecosystem · community
Korean Layer 1
ICON
Korean ecosystem · community
Layer 1
Internet Computer
Dfinity Korean acceleration · community
Layer 1
Conflux
Korean community · AMA
DePIN / Layer 1
IoTeX
Korean ecosystem positioning
Privacy / Layer 1
Oasis Network
AMA · community engagement

8 of 34+ named engagements. Full roster →

See all on /work →

Most agencies broadcast.
We design and run the go-to-market.

The same channels either pull Korean users into your product — or scatter your spend across impressions. The difference is whether there's a real plan behind it. We've worked every side of this — building, betting, operating— so the plan we write is one we'd stake our own money on.

(01)

Builder

Co-founded and shipped AI + InfoFi projects from zero — tokenomics, launch, ops hand-off included. We've lived the 0→1.

Built it.

(02)

Investor

Five-year angel track record. Co-invested into deals led by tier-1 VCs. We read projects with a check-writer's discipline, not a vendor's.

Bet on it.

(03)

Marketer

Since 2018. Community, KOL, AMA, content — the full Korean stack, in-house, by people in Seoul.

Run it.

Most foreign projects fail in Korea because they treat Korea as a translation problem. It isn't. It's a culture.

003

Top-3 global market 
unrunnable from outside.

Korean crypto doesn't move on Discord and X. It moves on KakaoTalk, Coinpan, Cobak, Korean Telegram. Miss these and you don't exist in Korea — regardless of how loud you are in English.

(01)Trading culture

A retail base that doesn't quit.

Top-3 daily volume globally. Korean retail keeps trading in bear markets when other regions sleep — the audience doesn't disappear between cycles.

(02)Community lives elsewhere

The community lives elsewhere.

Not Discord. Not X. KakaoTalk Open Chat, Korean Telegram, Coinpan, Cobak. Run only global channels and you're invisible to the people who actually trade your token.

(03)Content is its own format

Content is a different format.

Korean users skim threads. They read review-style infographics and detail-heavy one-pagers. You don't translate copy here — you redesign the format.

Run the global playbook in Korean,
and it fails three ways.

(01)Translation trap

They translate tweets and call it marketing.

No local context, no local voice. Korean retail scrolls past every time. Translation is not localization.

0.1%Engagement on translated content
(02)Farmer trap

They onboard users — all airdrop farmers.

Mercenaries farm points until the incentives stop, then dump. What's left is no one to talk to and a dead Telegram.

90%Farmers gone within 30 days
(03)Vanity-metric trap

10M impressions. Zero conversions.

Agencies hand over screenshot decks of impressions nobody acted on. You're paying for vanity, not awareness.

10M+Impressions, zero pipeline

Not a translation job.
We operate in the original.

004

A method,
not a checklist.

Every engagement runs on three movements. The mechanics — channels, partners, sequencing — we walk through in the call.

Three movements
  • 01Map the market
  • 02Run execution
  • 03Drive real usage
Movement 01

Map the market before the tactics

Before any tactics, the plan. We figure out what your product actually is to a Korean user, who should be using it — not just trading it — and the message that closes the perception gap. Everything that follows is built on that read. A wrong market read costs more than no campaign at all.

Movement 02

Run the execution against it

Then the channels and KOLs — placed against the plan, not sprayed. Community, KOL, AMA, creator video, press: one desk runs briefing, approval, posting, and reporting.

Movement 03

Drive real usage — and measure it

First use. Then repeat use. Then volume grounded in behavior, not speculation. We report what converted — not impression counts — and every cycle sharpens the next. The last line in every report: what we'd do next if it were our own token.

005

What actually works in Korea.

Each one below is execution behind a plan — not a line item you pick off a menu. The Korean channels we build are yours to keep — not rented reach that resets when you stop paying.

(01)

Community Operations

Korean TG, KakaoTalk, and Discord — run as a room Korean users can actually live in, not a channel that goes quiet after launch.

(02)

SNS & Content

Your updates turned into Korean content that travels across X, Naver, Telegram, and community channels — so the project keeps showing up consistently, not in one-off scrambles.

(03)

KOL Distribution

70+ Korean TG KOL channels, crypto-X voices, and creators — matched to your category, goal, and budget, and run end-to-end so reach becomes trust, not noise.

(04)

AMA & Space

Korean-language AMAs and Spaces, hosted end-to-end. 150+ run. Direct trust with the community, not passive impressions.

(05)

Creator Video

Korean face-on-camera explainers and recaps from creators your users already follow — the human trust layer translated text can't reach.

(06)

PR · Blog · Placements

A Korean-language footprint across Naver, Tistory, crypto media, and key communities — so the project is searchable, discussed, and visible beyond its own channels.

Reporting · Monthly
(07)

Reporting & Strategy

One monthly deliverable. Links and screenshots of everything published. Reach, engagement, community sentiment, KOL performance notes. Then the part most reports skip: what worked, what didn't, and what to change next month.

Execution receipts · Performance breakdown · Sentiment read · Next-cycle recommendation

  • Links + screenshots of every published item
  • Reach + engagement by channel and post
  • Community sentiment read with examples
  • KOL performance notes (who delivered, who didn't)
  • Campaign learnings vs. plan
  • Recommended next-cycle moves with rationale
006

Not slides. Receipts.

A logo wall proves nothing. Eight years of public Korean output — archived posts, AMA recaps, native-format content, mainstream press — is what you actually audit before signing. Every number here is an output of design, not volume we bought.

Content Archive

The full body of work — open and auditable.

From per-project breakdowns to AMA recaps. The body of work is public — read it before you hire us.

1,100+
Posts
86
AMA recaps
40+
Projects covered
Open archive
Content Sample

Korean-format one-pager, not a translation.

Review-style infographic — the format Korean retail actually reads. Translated tweets don't live here.

One-pager
Media Pickup

Community virality → mainstream press.

A project we operated saw its NFT presale sell out in 3 seconds — picked up by Korean IT media the same day.

it.chosun.com · 2022.02
"Klaycity NFT presale closes — sold out in 3 seconds"
007

Four cycles. Same operators. Named work. Public numbers.

Anyone can list KOL channels.
Not everyone can name 140 launches
and still be in the same Seoul room.

Korean Web3 agencies founded after 2021 can't claim cycle continuity. Founders who left in the bear market can't claim "same team." Logo-wall portfolios can't survive the question "name 20." Time and naming are the parts that can't be faked.

0+
Launches (2018→)
0
Cycles, same team
0
Named cases, public #s
Korea quest & campaign layer · Live

korea.superboard.xyz — built for us.

Our own Web3 quest and campaign platform for Korea, run by Minted Labs. KOL reach turns into verifiable on-chain engagement — quests, leaderboards, and live dashboards instead of screenshots. Real campaigns you can measure from briefing to wallet.

korea.superboard.xyz
And the distribution surface we operate · 70+ Korean TG KOL channels · KakaoTalk · Naver blogger network
Coinpan
Cobak
DCInside
Ppomppu
FM Korea
Telegram
KakaoTalk
Naver Blog
X (Twitter)
YouTube
Coinpan
Cobak
DCInside
Ppomppu
FM Korea
Telegram
KakaoTalk
Naver Blog
X (Twitter)
YouTube
008

The rooms we hand you on day one.

Direct desks at the publications Korean retail actually reads. Real relationships at the exchanges they actually trade on. Not a marketplace — a Rolodex earned over eight years.

Media Network · direct placement
CoinNess
TokenPost
BlockMedia
Decenter
Exchange & Platform Partners
Binance
OKX
PrimeXBT

Direct relationships. Not one-off intros.

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EnteringKorea?
Let’stalk.

Founder-led intro. 30 minutes. We tell you whether Korea is the right bet for your project right now — and if it isn't, we'll say so before you spend a dollar.

contact@minted-labs.com·@0xdoofun · Core contributor, Minted Labs·Seoul HQ · Global